Pattern Salad
China’s Flour Industry Status Quo and Development Trend
China’s wheat flour industry is a key industrial chain links, not only the upper reaches of China’s wheat planting instructions, but also on the downstream side to provide a stable and dedicated system of food raw materials and strong guarantee. In this paper, explore and study the current situation and development of China’s milling industry, to start with because this is the premise of the economic development of China’s wheat, but also China’s accession to WTO, to ensure the safety of a strategy for protection of agriculture.
1. China’s wheat yield and quality of state
Chinese wheat rich in natural resources is second only to the second-largest grain rice varieties, production of grain output accounts for 22% of the total sown area of grain sown area accounted for 25%. In recent years, China’s wheat production instability, the overall downward trend in yields. 1999 to 2003, China’s wheat output by 113.88 million t, down to 86.49 million t, a decrease of 32% reduction in total output is mainly due to lower wheat prices, as well as the state canceled the protection of some varieties of wheat price supports. From 2004 onwards, due to grain farmers in the science and technology, standardization planting have invested significantly improved, the Government has also made fundamental agricultural tax adjustment, China’s wheat production, there was greater recovery of output, the year of wheat production reached 91 million t, compared with 2003, an increase of 5%, which is a row of wheat since 2000, after four years of cuts, the first showing growth.
However, in terms of quality, Chinese-made wheat and wheat compared to developed countries, there is a gap, is mainly processed by the poor quality and inconsistent quality. For a long time, China’s wheat production and research have been high-yield on an issue, ignoring the improvement of wheat quality, coupled with farmers scattered cultivation, degree of standardization of production technology is not enough to make China a low protein content of wheat, dough, poor quality, but the same species or the same batch of wheat quality is not stable. In order to produce high-grade special flour, businesses often carried out in several Chinese wheat mix and match, thereby increasing the quality inspection workload, increased production costs. As the quality of China’s wheat flour production unable to meet the specific needs, so that a large flour mill in the production of flour, the wheat on the world market has a strong dependence.
2. Analysis of China’s Flour Processing Industry
China’s current flour industry types of enterprises in general are divided into three categories. One is the autonomy of operating a large-scale foreign investment, joint ventures, these companies accounted for 5% of Flour Enterprises in China, they advanced a mechanism to solicit preferential treatment to people, focusing on science and technology investment and quality management, product development and market expansion for the two wings , in the high-grade powder and Flour in command of the market, the pursuit of economies of scale, to a certain brand within the region quite well, covering all levels of the flour industry. The second category is the state-owned joint-stock enterprises, mainly by the food system, flour mills and state farms (farm) system composed of wheat flour processing plant, these enterprises accounted for about 25% of Flour Enterprises in China, they generally take possession of state and local grain resources advantages, but enterprise mechanism more rigid, and do not have the characteristics of a modern management enterprise culture, innovation and development of poor awareness, though occupied most of China’s mid-flour market, but the vast majority of companies difficult. The third category is private and township flour mills, these enterprises account for more than 70% of China’s Flour Enterprises, is the largest flour industry groups, they use small and medium processing unit, simple equipment, product quality, no protection, and many use of the family management model These laboratories focus on wheat-growing areas, there are wheat procurement advantages to low-cost beach towns and cities in the individual market, milling point, basically the market share of the rural and urban low-income market.
The past three years, flour enterprise integration, and many state-owned enterprises are facing off, stop, and, transfer of the situation, but some enterprises have been given a new life by re-transformation, a large number of small flour mills, villages and towns are declining.
In the production scale and development, showing characteristics of the following 3 points.
(1) through mergers and transformation, the scale of plant growing, processing 200t of wheat from the previous day the scale of the Japanese processing 500t, 1000t of wheat-scale development, according to incomplete statistics, current production and scale of processing more than 1000t, wheat flour mill more than 15 in order to achieve high efficiency, energy saving, saving, comprehensive utilization, reduce costs, improve enterprise competitiveness goal, which is also in line with the objective law of development of enterprises, representing a kind of flour industry development direction.
(2) The flour industry, the ongoing strategic shift, that is, from the sales areas of strategic cities to the transfer of wheat growing areas, so that not only reduce procurement costs of wheat flour businesses to improve the market competitiveness of wheat flour, but also to promote the local wheat industry, development, especially in strong gluten wheat, gluten in wheat quality, high-quality low-gluten wheat development, and gradually form a new wheat industry chain. But also the formation of the control wheat flour and raw materials companies compete pattern.
(3), credit management, brand competition. Flour Enterprises in their operations, a supplier of raw grain to face, one to face the flour dealers and consumers. In this process, the flour, enterprises must abide by commitments to corporate credit as the life. Highlight the uniqueness of their own brands and content to expand the brand differences, create excellent brand, is to improve the overall competitiveness of the foundation. Therefore, the road brand is the only way for the development of market competition.
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